My friend Ken wrote a nice piece a couple days ago about ROI and the role of the community manager. In particular, I liked this observation:
… The community is not a structured presence. You cannot simply pen in the community as they’re a wild herd of virtual voices. The skill of the community manager is their expert knowledge in finding these “voices” and listening to them.
[From Managing ROI for Community Managers | TheLetterTwo.com]
Darius says “Go read the whole thing…”
