I’m not sure I like “4th party” as a description. We spent way too much time at the VRM West Coast Workshop wrangling over the naming of firs, second and third. But when you get past all that, this key idea is really something big: VRM is about enabling the first party. It is also…
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“It’s not a surprise if you’re paying attention,” says my wife. Of course, when it comes to new sexy toys from Apple, we want details and dates. We know it’s going to come… eventually. It’s fairly obvious that the Macbook Air was the first step. This is the product development process we’ve come to know….
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